What cannabis Canadians buy, by product type
Legal cannabis is not just dried flower anymore. Vapes, edibles, drinks, and concentrates have all carved out a place on the shelf. Here is what Canadians actually spend their money on, and how fast the mix is changing. Every figure is sourced from Statistics Canada. Free to cite, a link back to LeafNorth is appreciated.
Last reviewed: July 2026
Flower still rules, but it's slipping
Dried flower is still the single biggest category by a wide margin, at 59.7% of sales in 2024/25. But its grip is loosening: that's down from 61.4% the year before, even as flower sales themselves grew about 3% to nearly $3.3 billion. In other words, the whole market is growing, and other formats are simply growing faster.
Source: Statistics Canada cannabis sales data, 2024/25, as reported by StratCann.
Vapes and extracts are the growth story
The clearest shift is toward inhaled extracts, the category that covers vape pens, hash, and concentrates. It was the fastest-growing part of the market in 2024/25, up nearly 13% to about $1.7 billion, and it now makes up 31.1% of all sales. Roughly one in three dollars spent on legal cannabis now goes to an extract rather than flower.
Edibles, drinks, and oils
The rest of the shelf is smaller than many people assume. Edibles are just 4% of sales ($219 million, and actually down slightly), held back in part by the strict 10 mg THC cap per package. Beverages are still tiny but growing fast, up 9% to about $92 million. Oils, capsules, and sprays taken by mouth added another $170 million, up 7%.
| Category | Share | Sales | Change |
|---|---|---|---|
| Dried flower | 59.7% | ~$3.3B | +3% |
| Inhaled extracts (vapes, hash) | 31.1% | ~$1.7B | +13% |
| Edibles | 4.0% | $219M | -2% |
| Ingested extracts (oils, capsules) | about 3% | $170M | +7% |
| Beverages | under 2% | $92M | +9% |
Source: Statistics Canada cannabis sales data, year ending March 2025 (shares and dollar figures reported by StratCann). Columns don't sum to exactly 100% because a few small categories (topicals, seeds) are not shown.
Want to understand the products themselves?
What each format is, how strong it is, and how to choose.
Common questions
What is the most popular type of legal cannabis in Canada?
Dried flower is still the biggest category at 59.7% of sales in 2024/25, though its share is slowly falling as other formats grow faster.
Are vapes and extracts more popular than flower?
Not yet, but they're catching up fast. Inhaled extracts like vapes and hash reached 31.1% of sales in 2024/25 and were the fastest-growing category.
Why are edibles such a small share of sales?
Edibles are only about 4% of sales, held back in part by the legal cap of 10 mg of THC per package.
Sources & notes
Every figure above comes from Statistics Canada's cannabis sales data for the year ending March 2025, as reported below. We update this page as new official data is released; always check the original source for the latest.
- StratCann, on Statistics Canada cannabis sales, 2024/25 Category market shares: flower 59.7%, inhaled extracts 31.1%, edibles 4%, and the year-over-year changes.
- Health Canada, Cannabis market data Official data on cannabis products, sales, and the licensed market.
- Statistics Canada, Alcohol and cannabis sales in Canada Total legal cannabis sales of $5.5 billion in 2024/25.
New to a format? Start with the basics
What each product type is, how strong it tends to be, and how to use it.